Your Challenge
A senior executive at a publicly traded company had accumulated a significant number of RSUs and stock options over her career.
Like many professionals in her position, she felt a deep emotional connection to the company she helped build—making it difficult to imagine reducing her exposure.
But with upcoming vesting events, a pending promotion, and an increasingly concentrated position in company stock, she began to realize how much risk she was carrying. She needed help creating a tax-smart strategy for exercising options, diversifying assets, and aligning her compensation with long-term
financial goals.
The Voyager Approach
We began by helping her understand the specific tax treatment and planning windows for her RSUs and non-qualified stock options. From there, we created a multi-year equity compensation strategy that included:
- A tax-efficient exercise and liquidation schedule
- A custom 10b5-1 plan to automate trades within compliance windows
- A diversification plan to reduce exposure to company stock
- Charitable giving strategies using appreciated shares
- Early planning for estate and legacy goals


